British singer Ed Sheeran has launched a hot sauce range called Tingly Ted’s after making known his love of Heinz Tomato Ketchup.
The brand, named after Sheeran’s childhood nickname, comes in two varieties – Tingly and Extra Tingly, and is described as the perfect condiment for fries, nuggets, falafels, fried chicken or “any meal at all”.
It will be go on sale worldwide later this year, with the price and stockists to be revealed at a later date.
Sheeran has a Heinz Tomato Ketchup tattoo on his arm and has previously appeared in an ad in which he douses his meal at a high-end restaurant with the sauce.
“I love sauces, that’s no secret. But the older I’ve got, the more I love and need spice with every single meal,” Sheeran said.
“I travel a lot, so having a bottle in my suitcase wherever I go that can spice up any and every meal seemed like a good idea.
“I knew I didn’t want to do a watery hot sauce, as they usually all get relegated to the same shelf of other random hot sauces. I wanted to make a sauce that took the same pride of place as ketchup.
“I had a year of whittling down the perfect flavours with a great mixing team, and we settled on two absolute belters, the Tingly and the Xtra Tingly. I’ve had them on tour with me recently to try them with all sorts of meals, and there really isn’t anything they don’t go with (except bananas, don’t do that).
“I’m so excited to bring this product out, it’s genuinely something I use every day on all three meals.”
Tingly Ted’s is described as having fresh lemon notes and a smoky flavour that makes the red jalapeno and capsicum chillies “sing”, along with a mix of herbs and spices “that all infuse together to create a party in your mouth”.
(Australian Associated Press)